News

CONTACT:

Shannon Walsh
(703) 838-0033 ext. 377
swalsh@amga.org

Lisa Clough
(202) 464-8734
lclough@womenheart.org

26 June 2013

WomenHeart Joins AMGA's Measure Up/Pressure Down Campaign in National Efforts to Improve Blood Pressure Control
High Blood Pressure a Leading Risk Factor for Heart Disease

ALEXANDRIA, VA -- The American Medical Group Association (AMGA) announced today that WomenHeart: The National Coalition for Women with Heart Disease will join forces and collaborate on Measure Up/Pressure Down-a national campaign to improve high blood pressure prevention, detection, and control, spearheaded by the American Medical Group Foundation (AMGF), AMGA's nonprofit education and research arm. WomenHeart will work together with AMGA to raise awareness on the dangers of high blood pressure and the risks of leading to other serious conditions such as heart disease, which is the leading cause of death in women. The organizations will collaborate on resources, educational information, and tools for physicians and patients to achieve better blood pressure control and subsequently reduce the risks for heart disease in patients.

Measure Up/Pressure Down mobilizes medical groups and health systems to achieve the goal of having 80 percent of their patients with high blood pressure under control by 2016. The campaign seeks to bring together national partners to work collectively to provide patients and communities information and tools that facilitate lifestyle changes, medication adherence, and other keys to successful blood pressure control. The central mission of the campaign is to encourage medical groups and organized systems of care to adopt one or more evidence-based care processes that lead to measurable improvements in high blood pressure outcomes. Nearly 150 AMGA medical groups and health systems delivering care to more than 42 million patients have joined Measure Up/Pressure Down.

"We are grateful to have WomenHeart come on board as a national partner of Measure Up/Pressure Down," says Donald W. Fisher, Ph.D., CAE, President and Chief Executive Officer of AMGA and Secretary of the Board of AMGF. "WomenHeart brings a wealth of experience and resources in patient education and engagement, particularly among women, which will greatly benefit our members and the millions of patients whom they serve."

WomenHeart and Measure Up/Pressure Down will collaborate on a number of initiatives including consumer education materials, sponsorship opportunities, cross-marketing and outreach, and collaborative programs that will work to identify best practices in care processes that will measurably improve quality and the value of care for patients.

"Blood pressure is a leading risk factor in the development of heart disease, and one that is fortunately modifiable," said Lisa M. Tate, Chief Executive Officer, WomenHeart. "This partnership will advance education around high blood pressure in an effort to increase adherence and save lives!"

WomenHeart joins other partners and supporting organizations including the American Heart Association, American Stroke Association, Institute for Healthcare Improvement, U.S. Department of Health and Human Services Million Hearts initiative, the Association of Black Cardiologists, American Society of Hypertension, American Kidney Fund, and the Institute for Health and Productivity Management. The campaign also has national sponsors that are committed to helping resolve this public health challenge: Novartis Pharmaceuticals Corporation, Daiichi Sankyo, Inc., and Aetna. For more information about the campaign, visit www.MeasureUpPressureDown.com.

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About the Measure Up/Pressure Down Campaign
The American Medical Group Foundation (AMGF), the nonprofit arm of the American Medical Group Association, launched Measure Up/Pressure Down-a three-year national campaign to improve care and reduce the burden of high blood pressure on November 29, 2012. Measure Up/Pressure Down includes nearly 150 medical groups, health systems and national partners such as the U.S. Department of Health and Human Services, Mayo Clinic, Cleveland Clinic, Kaiser Permanente, and Geisinger Health System. The goal of the three-year campaign is to have 80 percent of high blood pressure patients in control of their condition by 2016. www.MeasureUpPressureDown.com

About WomenHeart: The National Coalition for Women with Heart Disease
WomenHeart is the nation's only patient centered organization serving the 42 million American women living with or at risk for heart disease - the leading cause of death for women. WomenHeart is solely devoted to advancing women's heart health through advocacy, community education, and the nation's only patient support network for women living with heart disease. WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and their families, healthcare professionals, and health advocates, all committed to helping women live longer, healthier lives. www.womenheart.org

About AMGF
The American Medical Group Foundation (AMGF) is the 501(c)(3) affiliate of the American Medical Group Association and it supports and disseminates research on better ways to deliver health care that is scientifically sound and value-based. AMGF also develops and supports educational programs to enable all stakeholders-providers, payers, policymakers and patients to translate the evidence of what works best into everyday practice. www.amga.org/foundation

About AMGA
The American Medical Group Association represents some of the nation's largest, most prestigious medical practices, independent practice associations, accountable care organizations, and integrated healthcare delivery systems. AMGA's mission is to support its members in enhancing population health and care for patients through integrated systems of care. More than 130,000 physicians practice in AMGA member organizations, providing healthcare services for 120 million patients (approximately one in three Americans). Headquartered in Alexandria, Virginia, AMGA is the strategic partner for these organizations, providing a comprehensive package of benefits, including political advocacy, educational and networking programs, publications, benchmarking data services, and financial and operations assistance. www.amga.org